FELICITY FRANCO

WELLNESS • CREATIVITY • ENTREPRENEURSHIP • PURPOSE

Felicity Franco is building a name for herself in the world of health, wellness and
entrepreneurship through something that has been part of her life since infancy: sea moss.
Her relationship with sea moss began at just 6 months old after being born with a mild case
of eczema. Her mother, a journalist who had been using sea moss for 20 years, had already
incorporated the sea vegetable into her own lifestyle and also used it throughout her
pregnancy.
After Felicity was born, her mother began applying sea moss gel topically to the areas where
she experienced eczema breakouts. At 6 months old, sea moss was also introduced into
Felicity's diet through smoothies, soups and raw desserts. According to her family, Felicity's
eczema eventually cleared and never returned. What began as part of a family wellness
routine would eventually grow into something much bigger.
By the time the COVID-19 pandemic began in 2020, sea moss was already part of Felicity's
everyday life. Her family says she enjoyed the energetic boost she felt after taking it and
became increasingly interested in learning about the different ways sea moss could be
incorporated into food. That curiosity followed her into the classroom, where she began
discussing sea moss during cooking class and recommending dishes in which it could be
used.
When her school announced that it was closing during the early stages of the pandemic,
Felicity wanted to share sea moss with her teachers and friends. Her desire to help others
during such an uncertain time ultimately became the inspiration behind Felicity's Seamoss.
For Felicity, the company is more than a business simply carrying her name. She is involved
in the creative process and participates in decisions surrounding the brand.

“What began as part of a family wellness routine
would eventually grow into something much bigger.”

CREATIVITY BEYOND THE BRAND

Her creativity can be seen throughout the business. Felicity illustrates the artwork used for
flyers, labels and stickers, giving the company a personal touch that reflects her own
interests. She has also added sea moss lemonade and cherry applesauce to her growing
repertoire. Outside of the business, her after-school activities include fashion and illustration,
inventions and innovations, coding classes, musical theater and hip hop.

FROM NEW YORK TO ZANZIBAR

Felicity's curiosity about sea moss has also taken her across the world. She spent a month
traveling in Zanzibar, Africa, where she learned more about the sea moss her company
imports from the continent. During the trip, she learned about farming sea moss from rock
moss and gained firsthand knowledge about the cultivation process.
The experience in Zanzibar also inspired Felicity to think about how her company could give
back. She decided that she wanted to start an organization that supports the older women
her company works with in Africa. Felicity's Seamoss says its sea moss is never pool grown
and instead comes from wildcrafted sea moss grown naturally in the ocean, with sourcing
from Trinidad and Zanzibar.

A FAMILY WELLNESS STORY

Sea moss has also become part of a multigenerational wellness routine within Felicity's
family. Her family's use of sea moss extends from her 104-year-old great-grandmother to
some of the youngest members of the family. What began as something introduced to Felicity
during infancy has now become an important part of her family's approach to wellness and
the foundation of a growing business.

EDUCATION AS PART OF THE MISSION

Education is becoming just as important to Felicity as entrepreneurship. Through Instagram
and YouTube, she enjoys sharing what she has learned about sea moss while encouraging her
peers to become interested in healthy eating and wellness. Her personality, creativity and
willingness to learn have become an important part of the Felicity's Seamoss brand.
Felicity Franco's story blends wellness, creativity, entrepreneurship and a desire to help
others. Her journey shows how curiosity and family tradition can grow into a larger purpose,
while her involvement in the creative and educational sides of the business continues to
shape the direction of her brand.

For more information, visit felicitys-seamoss.com or follow @felicitysseamoss on Instagram.